Curren$y the game4/17/2023 ![]() ![]() A dual currency not only makes your game more interesting to play, and also gives your users more ways to spend time in your store. The blend between currencies and the options for players to obtain them creates a dual economy, which essentially separates the content for paying and non-paying players and bridges the monetization component. To keep players coming back, make sure the soft currency is easy enough to obtain but still lies in the sweet spot to challenge and satisfy. To keep players invested for the long haul, make sure that the limited supply provided in the beginning is content they actually want, get excited about, and would be willing to pay hard currency for. ![]() Paying users will continue to pay, but the 95% that don’t will be using the non-paying options. Soft currency can be seen as a stepping stone to hard currency, part of the strategy to create that attraction. Often allows access to exclusive premium content.Most games tend to implement a dual currency system, using both soft and hard currency. They are designed with a purpose – be it getting a player to perform a specific activity that will elevate the game experience, generate scarcity, or give them a reason to come back later, amongst other things. However, in-game currencies have strict rules and limitations. And when they don’t just fall into one player type, there are those who use a combination of time, IAP or ad-engagement to earn in-game currency in exchange for the goods.Ĭurrencies are the pillar of any real-world modern economy and their objective is to be as universal and frictionless as possible. Users get more into the game and stick around wishing to progress – creating the right opportunities to introduce them to different monetization options. In-App Ads (IAA) > The player sees or engages with ads in order to gain the content in the game.In-App Purchases (IAP) > The players pay money for items, bundles, or subscriptions.This exchange makes ads valuable for the players, allowing them to engage with an ad and progress quicker. Watching a video to shorten the wait time for resources to become available is valuable for some players. Every time they enter, they use their time to progress whether it be by playing, purchasing or watching ads. Time > A player invests time in the game.Resources such as power boosts, time cuts, revivals, access to locked levels, etc that all help players to progress faster in the game or the resources that don’t directly affect gameplay but add an extra element of engagement – such as vanity or buff items. The game content will vary depending on the game genre and type. Content is what players want and in almost all cases need to progress in a game. To maintain a well-balanced game economy, developers must constantly evolve their games and mechanics too. A quick tip to remember – don’t overgeneralize your players – they’re just like adtech – diverse and constantly evolving. By segmenting your audience, you can determine who the majority of your players are and work in the content and economic framework that brings them back. Each archetype seeks satisfaction from the game in their own way and spends differently. The player groups are divided by four player types based on their most valuable in-game actions – explorers, achievers, socializers, killers. Developers need to do their homework on getting to know their audience – what their motives are, what excites them – and what brings them back. When thinking about the game economy and tactics on how to keep players in the game, developers look at four player types, divided based on their player behavior. These pros oversee, implement and tune the in-game economy while optimizing user experience – and are there to apply more scientific methods to make sure that a balanced game economy is achieved. Some large publishers also hire game economists. They team up with game designers, artists, and programmers to power up the narrative, characters, mechanics, and backend cohesion. Game developers create the game and bring it to life. The DNA of an ideal game economy comprises three main elements. From the moment players download your game and are able to understand the in-game currencies, they keep it alive by coming back. Planning the synergy between a monetization strategy and in-game infrastructure depends on the value exchange for the players – which together shape the game economy. There are two goals that support this objective – firstly, the developer’s ability to keep players coming back to the game, and second, creating a dependency on in-game currencies for players to progress with. A game developer’s primary objective is to create a really good game, paired with an optimal monetization strategy to maximize revenue.
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